A
title is very important in any online document as it gives description
of the content contained in a web page. It appears in three essential
places namely the browser, external websites and search result pages.
The title should be accurate and concise to give the web page the
correct positioning in the search engine optimization. Meta description
is a brief description of what to expect to find in a web page. The web
surfers makes the crucial decision whether to visit your web page or not
following how the Meta description has been designed.
The Best Title Tag
1.
Length of the title: the maximum number of characters displayed
bysearch results is 70. A title which exceeds that number will result to
some of the characters to be cut off which might be what the web surfer
was searching.
2. Positioning of the key word: the closer the key
word to the front of the title is placed the better the ranking. This
automatically means more visitors clicking to visit the web page.
3.
Maximizing on the brand name: the use of brand name at the end of the
title or at the beginning is recommended by some SEO. Brand names which
have earned great reputations may lure the web surfers to the web page
more than the use of the key word at the beginning of the tile. This all
depends on the popularity of the brand.
4. Emotional impact and
effectiveness: a title which is compelling to the reader is the first
contact the web visitor will connect with or disconnect. Creating a
positive impression determines a click on the page or the prospective
visitor choosing your competitor.
The Best Descriptions Tag
Just
like title Meta description determines whether or not the web surfer
will click on your page or not. Meta descriptions should be under the
maximum of 165 characters. Other important factors to note includes:-
1.
Uniqueness: each web page should have a unique Meta description
andinformation. The competitors are always on the lookout and
duplication will mean failing as your tactic will be obvious. Putting
the key word at the beginning of the text and include call to action to
build on the click-thru-rates
2. Comprehensive research: you need to
read the mind of the people searching your industry. Collecting data of
the most likely used terms and words is important to create the best
Meta descriptions leading to web page visits.
3. Competitive
analysis: in the world today the market is saturated by similar goods
and services. Everybody is out to grab the few available customers at
any cost. Carrying out competitive analysis will give your web page a
higher chance many visits.
Writing great titles and Meta description is an art which improves with time. The use of search engine to search for the appropriate key words that the industry users are likely to search is essential. The choice of Meta description and title helps in segmenting the users who are likely to convert at a later date.
Writing great titles and Meta description is an art which improves with time. The use of search engine to search for the appropriate key words that the industry users are likely to search is essential. The choice of Meta description and title helps in segmenting the users who are likely to convert at a later date.
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